How REVOLVE Can #LevelUp Their Facebook Game

How REVOLVE Can #LevelUp Their Facebook Game

As many of you know, Revolve has built a multi billion dollar brand around their website, and a perfect insta feed, which is usually hard to attain.The company has grown exponentially within the last couple of years, making it one of the largest online fashion stores for women. Through this, they have created a lifestyle brand that is home to pop up boutiques, music festivals, and “Revolve Around the World” which features influencer-driven trips, and high fashion models. With over 500 brands featured on their website, Revolve is one of the largest online sellers of high end women’s clothing. There is a wide range of items for women to choose from such as, beauty products, clothing, shoes, purses, hats, and so much more. However, what would the point of this blog post be if I wasn’t going to do a little deep diving? So keep reading to find out where Revolve has gone wrong on their Facebook page. 

We Want More!

Consistency is always key when it comes to building a brand, and it is clear that Revolve already understands this simply by looking at their Instagram feed. Daily, Revolve posts anywhere from 10 to 20 posts per day, and at least 15 stories daily. However, on Facebook within the last 3 weeks there was an average of 3 posts a week, and all of those posts within the last 3 weeks were all posted on a weekday. The amount of posts were a little low when comparing it to the recommended posting by Meltwater, which for Facebook is once daily. Specifically, the last two weeks Revolve posted on their Facebook page on Monday, Tuesday, and Wednesday which seems a bit random when most engagement comes on weekends! Considering how much Revolve posts on Instagram it seems a bit lazy that they cannot post across all of their platforms equally. Not only will this allow them to have more engagement, but more frequently updating their Facebook page will reach new audiences that Instagram might not have gotten. 

Notice Us!

Whether you’re talking to your best friend or commenting on your favorite influencers photo, everyone wants to be acknowledged. In the virtual era it is critical for brands to engage with their followers, and I expected Revolve to be highly interactive with their followers but they failed. When talking about engagement this simply could mean responding with an emoji, or even saying thank you when one of your followers comments on a photo or video that was posted. Bonfire Marketing recommends that on Facebook, brands should  post content to spark meaningful conversations, live videos, or images with outbound links. By posting more engaging content not only should this create more comments, but Revolve also needs to do their part, and respond to what followers are saying. At the end of the day, it’s all about building relationships, and making people feel like they matter. So, put Revolve to the test, and see if they respond to you.

So, Now What?

After reviewing Resolve’s Facebook activity over a three week period I was rather disappointed with their Facebook activity. With social media being one of the main reasons why Revolve has become so successful it would be assumed that they would focus their energy on more than one platform. Although Instagram takes the crown for having the most followers (3.6 million), Facebook is not far behind (with 1.2 million). If Revolve followed these simple tips and tricks then I believe Facebook could exceed Instagram by a mile! 

So, if you want to learn more about how to better your social media? Keep following along for more posts, and  leave a comment below on what you think Revolve can do to improve their page.